The ancient Indian system of holistic medicine known as “Ayurveda” uses mainly plant-based drugs to treat various ailments, including cancer. Hailing its roots from Ayurvedic Medicines, Turmeric (an Indian spice) is popularly and rightly known as an ancient cure. The uses of turmeric dates back nearly 4000 years to the Vedic culture in India, where it was used as a culinary spice and had importance for both religious and health benefits.

In India the role of Turmeric goes far beyond a kitchen spice and a healing herb – it is something that is embedded deeply into the Indian culture & social fabric. It embodies tradition, auspiciousness and a culture inherent to India.

History of Turmeric/Haldi

The use of Turmeric dates back to the Vedic era. The spice is as old as human civilization itself. Introduced by Arab traders, this spice is a common feature in numerous historical texts, commemorated as a medicinal, anti-microbial, and healing golden herb.


Ayurvedic Medicine

Turmeric had been a popular mainstay in Indian medicine for centuries. The twisty golden root, scientifically known as Curcuma Longa, has been used in Ancient Ayurveda to cure illnesses and diseases like Shingles, Chickenpox, and even nasal congestion and common flu.


Why Turmeric

Recently, the global scientific community has acknowledged and certified turmeric’s medicinal properties.. It was discovered that curcumin, a compound present in turmeric, is the source of Turmeric’s benefits.


What is Curcumin

Curcumin is the principal curcuminoid and active ingredient in Turmeric. It has a wide range of beneficial properties, including antioxidant, anti-inflammatory, anticancer, antiviral, and antibacterial activities. Some of the specific benefits that may be obtained from this herb are detailed below:

  • Supports Heart Health & lower risk of heart diseases
  • Support Liver health
  • Helps as Add-on therapy for treatment of bronchial Asthma & Allergic Rhinitis
  • Soothes Bowel Syndromess
  • Boosts overall body immunity
  • Powerful Anti-Inflammatory
  • Potent Antioxidant

Curcumin Limitations


While this seemingly miraculous herb has a plethora of benefits, it is due to poor bioavailability in the natural state. This implies that a lower amount of nutrients enter your bloodstream, leading to lower health benefits. Moreover, curcumin has previously been inaccessibile, due to low water solubility. This makes it increasingly hard for individuals to take advantage of its properties.

Overcoming Limitations


Curcumin has got incredible health benefits, but we don’t want these limitations to stop people from taking advantage of it. That’s where Curpure comes in. We’ve designed a product that meticulously overcomes these limitations making curcumin completely water solubleand bioavailable. Using a technology called MED-SD-SOL™, Curpure is the only product in the whole market that gives you curcumin in a fully soluble, saturated liquid form without affecting its originality!MED-SD-SOL™ is a novel, unique patent pending technology that converts hydrophobic, water insoluble curcumin (native powder form) into water soluble curcumin in liquid form to enhance absorption in the body. This means that our product is not just versatile and incredibly easy to use, it is pure, which means that you can derive a maximum of nutrients, without fear of allergens, unappealing flavours, or chemical preservatives. Wellness doesn’t get easier than this.